futah® was born in Portugal from a simple idea on a warm day, with sandy feet, by the ocean. It began as a wish to create a beach towel that was equal parts light, absorbent, resistant, yet still beautiful. An accessory, easy to transport, practical and uncomplicated.
We never forget where we came from: Portugal and its beaches were, and still remain, our starting point. That’s why we name our beautiful towels after our beautiful beaches.
Today, futah® takes Portugal with it and brightens the landscape of beaches on five different continents, making life easier for those who wish to simplify it. We’re glad. That’s the idea.
Everything starts with freedom. With the simple promise of not having to follow the beaten path, instead creating one for ourselves. Freedom is our biggest inspiration.
Freedom is what turns our life into an adventure and allows us to unearth new cultures, colors and patterns. It allows us to see the sun in different sizes, use sign language to communicate, and understand that laughter is the truest universal language. Accepting of what makes us different, freedom is what brings us together.
Freedom inspires us on a daily basis, to create and improve a useful and practical towel, our beloved Futah. The ideal companion for any trip, be it to the nearest sandy beaches or the remotest desert island. When we have that freedom, nothing else matters.
futah® is made with a unique fabric, inspired by traditional Arab towels. With the utmost respect for this ancient art, we reinvented the concept, perfecting the composition of the fabric and developing original patterns inspired by the Portuguese beaches we grew up on. The outcome is a light and resistant towel composed from 100% cotton, that dries fast and yet occupies very little space — perfect for hot days and cool nights.
All materials used in the production of our products are carefully selected and our factories are certified with STANDARD 100 by OEKO-TEX® guaranteeing the best practices of the textile industry.
Throughout the value chain futah® is committed to operate in an ethical and sustainable manner.
Easy to carry
Two sisters, a cousin, and a family trip. Three Portuguese who found in Africa a beach towel that changed their lives and those who, like them, can't stay far from the beach and the sun.
futah® was born in 2012 but Catarina, Mariana, and Ricardo are together since they were born. It is with this philosophy of trust that we relate to our clients. After all, Futah is a family business.