Everything starts with freedom. With the simple promise of not having to follow the beaten path, instead creating one for ourselves. Freedom is our biggest inspiration. Freedom is what turns our life into an adventure and allows us to unearth new cultures, colors and patterns. It allows us to see the sun in different sizes, use sign language to communicate, and understand that laughter is the truest universal language. Accepting of what makes us different, freedom is what brings us together. Freedom inspires us on a daily basis, to create and improve a useful and practical towel, our beloved Futah. The ideal companion for any trip, be it to the nearest sandy beaches or the remotest desert island. When we have that freedom, nothing else matters. — #allyouneed is Freedom
Futah was born from a simple idea on a warm day, with sandy feet, by the ocean. It began as a wish to create a beach towel that was equal parts light, absorbent, resistant, yet still beautiful. An accessory, easy to transport, practical and uncomplicated, allowing two sisters and one cousin to experience all our sun-soaked country (Portugal) had to offer. We never forget where we came from — Portugal and its beaches were, and still remain, our starting point. That’s why we name our beautiful towels after our beautiful beaches.
Today, Futah takes Portugal with it and brightens the landscape of beaches on five different continents, making life easier for those who wish to simplify it. We’re glad. That’s the idea. — #allyouneed is Portugal
Futah is made with a unique fabric, inspired by traditional Arab towels. With the utmost respect for this ancient art, we reinvented the concept, perfecting the composition of the fabric and developing original patterns inspired by the Portuguese beaches we grew up on. The outcome is a light and resistant towel composed from 100% cotton, that dries fast and yet occupies very little space — perfect for hot days and cool nights. Since its birth, every Futah collection has the same objective: to give beach goers maximum freedom, all the while causing minimum impact on the environment they so love — #allyouneed is Respect
The World is a beach. Perhaps this is why Futah is present in five continents and sold in Brazil, Australia, Dubai, Cape Verde, Angola, Germany and even landlocked Switzerland — proving that a Futah is the ideal partner for any sunny moment by the water. Our flagship store is open all year round in Lisbon, but we’re sold around the country through our official partners and Summer pop-up stores — #allyouneed is a Map
Flagship Store: Rua Coelho da Rocha, 75 D, 1350-142 Lisboa, Portugal
We ship to any country, even those with no beaches.